So here are a few outtakes in black and white from the very wintery shoot with Rita, done in Jan 2013, Clapham Common park.
I have not posted any outtakes from my model/fashion/style shoots so far, so now it’s the time to do so and here’s a little explanation about this particular case:
I have my own views on how to work with models and how to get the faces ‘right’ in order to see all the actual emotions, though the posed poses and fancy clothes. (Yeah, quite a job; sometimes I fail.) So here see some published stuff of what I think is the most valuable shots from the shoots. Real life, simple situations which reveal the model’s true face and expressions. Both facial and body-wise. Nothing posed, planned, nothing set-up. And I think the best way how to emphasize this bluntness is a blunt, good old Black and White.
Some film notes from the other year’s Reggae in Riga. Shot with Fujicolour Superia 200 & Canon 300. Sunny times!
Ilford Delta 400 Pro. 2011 & 2012 all though
January 2013. New year comes with new things. Trying to rekindle the old street photography
Winter, the deep thoughts of hibernation taking over, the cold, the wind, the rain, the long working hours and the long forgotten perks of seeing the sunlight, because days are way too short. Yes, it’s pretty much how it bad it can get. But do not let the little devil depression sneak up on you! (You will not need garlic.) Keep your creativity alive in these gray days with these little fun tips.
1. Have CONVERSATIONS.
Simple as that. Brew some tea, get some cookies, find the right person for the right topic and fire along! Your brain needs some little kick and practice.
2. Buy a NOTEBOOK.
Screw the digital age! Buy a good old paper notebook, a handy pen and keep it with you at all times. A piece of freshly made paper in your favorite color and just the right size to fit in your pocket/handbag.
You know who has very special and fancy little notebooks that scream ‘I’m creative!’ ? Paperchase.
3. WAKE UP.
You say silly, eh? But it happens. You crawl out of bed, do your daily chores, but are not really awake. At these tough times please do not get too carried away with the winder hibernation. It’s dangerous for your body and brain.
This one might help for waking up.
4. Surf for FREE STUFF.
Search the web for helpful and mostly inspirational free e-books. You will not believe how much knowledge and motivation some people are giving out for free! So why not take some and say a very kind ‘Thank You’, just like your momma taught you.
Some really useful ones (in regards to photography) can be found on Photoshelter.
5. EAT good.
Cook what you love, cook with friends, cook for others, cook and fry and boil all your heart desires! Good food is the key of inner happiness. (Well, for me it is.)
For some cooking inspiration check out what BBC considers being good food.
6. EXPLORE new music.
You cannot expect move forward if you’re stuck with the same songs playing in your head over and over again. Try something new, explore and do not be afraid to go ways you have never taken before.
For example, check out 8tracks.
Simple as that. No matter how big your budget is.
So you might wonder, after getting all the equipment right and doing good in the creative field, maybe it is the right time to start building the customer base for your photography. Nowadays, the first way that comes in mind is online marketing. Yes, selling your photography services online.
For example, you are a portrait photographer/fashion photographer and want to advertise your photography online. You’ re wondering how to sell your photos online. You have got the photography equipment the passion, the creative mindset, determination and information, all the information in the world – but where to start?
Let me draw up just a few simple and quick steps to give you some tips for planning and marketing your photography business.
Sit down, take a cup of tea and breathe deeply No, I’m not kidding. Before you start your own little photography marketing campaign, you need to figure out exactly who you are, what is what you want to sell and who is your targeted audience.
How to sell? Do some deep market research. World wide web is indeed wide, so you need to stop and ask yourself whether the quality of the sites is high enough for your photography advertising research. Not to mention, do not forget sneaking a peak at your competitors (it is of great importance!).
Note down (or print out) the most relevant information you have found and start organizing! After reading some articles and papers on online marketing, you will get the gist of what exactly you need to do and what you should avoid. Yes, there are some rules for successful photography advertising.
At this point I am considering that you have made your own twitter account for your photography business, a Facebook fan page, a website and a blog or two. Please treat these social profiles as your kids – they need continuous attention! Update regularly, post about the upcoming photoshoots, photography projects, collaborations and plans. Don’t just automatically push your potential customers towards buying-buying-buying, people love and appreciate to see the personal and human side of the business too.
Search for photography directories and add your sites. This is mostly free and takes just a few minutes.
Consider paid advertising. If you’re willing to invest some money in your business, consider paid traffic attractions (like Stumbleupon), GoogleAdWords or Facebook Ads. For the making of the adverts, please see documents with research about the right set-up for a successful advertisement. After you have invested please follow the traffic, track your advertising methods and see the changes in order to decide whether it is beneficial for your or not.
Think about business cards. It is just a piece of hard paper with your info on it. Simple, huh? But handy. Imagine yourself being in a situation where you’re in a hurry and a potential customer asks for your contact info or website address and all you have is a dirty tissue in your hand.. Not so very presentable, isn’t it?
Customer is king. Mantra, you say? Boring? Not true? Please kindly note that also you are a customer so many times a day (imagine tube, store, restaurant, copyshop, etc) and you like to be treated with respect and care, am I right? So why don’t you go that extra mile for your customers and show then how you care with not only your qualitative photography, but also with your attitude.
Be professional and present yourself as you would present yourself to the Queen. Yeah, I could say ‘just be yourself!’, but that is what I usually do, so please don’t copy me. :)
I believe I did not discover America again, but I genuinely hope this was of any use at all and please feel free to share your personal experience with advertising photography and opinion about the above.
© Laine Apine Photography
All photos in this blog are property of mine, unless stated otherwise